首頁(yè) 即時(shí)動(dòng)態(tài) 業(yè)之峰升級(jí)家裝新動(dòng)力，引領(lǐng)行業(yè)競(jìng)爭(zhēng)新格局

業(yè)之峰升級(jí)家裝新動(dòng)力，引領(lǐng)行業(yè)競(jìng)爭(zhēng)新格局

來(lái)源：家居百科時(shí)間：2025年06月17日 16:16

Home Renovation Market Transformation and Yizheng's New Quality Productivity

New home demand is weak, directly leading to the continuous shrinkage of the new home decoration market scale. However, the number of decoration enterprises remains high, leading to intense competition among peers and a shift from incremental to stock market. The fierce competition, combined with rising material and labor costs, is gradually compressing the survival space of decoration enterprises.

At the same time, internet giants are making a low-dimensional attack with their technical advantages and ecological integration capabilities. What is even more worrying for decoration enterprises is that the target customer group of the home decoration industry is changing, accelerating towards the Z generation (post-95s and post-00s). Their distinct personalized needs are forming a strong mismatch with the standardized services of traditional decoration enterprises. Against this background, the traditional decoration industry is facing unprecedented disruptive challenges.

The clear and urgent problems facing many decoration enterprises are: how to improve comprehensive service capabilities and operational efficiency? How to maintain profitability under high cost pressure? How to resist the impact of internet giants while accurately meeting the decoration needs of the Z generation, who "want both simplicity and quality, and individuality"?

To solve the above problems, the challenges faced by decoration enterprises are not single-point breakthroughs, but systematic reconstruction, that is, from manual industry to digitalization, so that they can maintain sustainable competitive power in the new market pattern. Therefore, the systematic upgrading of "new quality productivity" for home decoration enterprises is both necessary and urgent. As the vanguard of the industry, Yizheng has already initiated a systematic transformation from traditional home decoration logic to "new quality productivity," and has achieved remarkable results, creating a highly demonstrative "new quality productivity" model for the industry. So, how does Yizheng do it?

Yizheng Home Decoration New Quality Productivity: Model Innovation + Digital Drive + Green Low-carbon + Sustainable Development

To understand the systematic transformation of Yizheng's "new quality productivity," it is first necessary to clarify what is "new quality productivity." It is an advanced productivity form with technological innovation as the core driving force, high-quality development as the guidance, and green low-carbon and sustainability as characteristics. It can be roughly divided into four aspects: model innovation, digital drive, green low-carbon, and sustainable development.

Yizheng improves new quality productivity, creating a

In terms of model innovation, Yizheng covers the upstream and downstream industries of home decoration with a multi-brand strategy, building a closed industrial loop with full industrial chain coverage: Hui Niao focuses on high-end villa and mansion decoration, providing customized high-quality services for high-net-worth individuals; Nuo Hua Whole Package is aimed at the new middle class and people with taste, providing quality whole package services with finished product and standardized models; Quan Bao Yuan focuses on the high-cost performance market, providing one-stop mass whole package services for the demand group; Feng Ge Hui is positioned as a private customization one-stop home service platform for elite groups; Nuo Chuang focuses on commercial projects, expanding the fields of commercial space and other decoration. Through the differentiated positioning of each brand, Yizheng has achieved full-scene coverage from high-end customization to mass consumption, from home decoration to commercial decoration, deeply mining the value of different markets, and strengthening the collaborative effect and competitiveness of the industrial closed loop.

In terms of digital drive, Yizheng began its digital transformation in 2012 and initially cooperated with Oracle to launch an intelligent management system. However, due to obvious shortcomings in meeting terminal user needs, it launched its own logical digital management system in 2015. The new system can not only improve corporate efficiency but also better meet user needs, providing more transparent and convenient services. The CRM management platform can establish a dedicated archive for customers, including family information, lifestyle, decoration preferences, etc., and combine with the 3D penetration measurement to obtain key data of the house, helping designers to accurately customize the design, and match high-quality and environmentally friendly decoration materials in the supply chain system. The Hive APP and the千里眼 system work together to closely connect the personnel in all stages of decoration, allowing the owner to remotely monitor the progress of the project and communicate in real-time, ensuring the transparency and controllability of construction; at the same time, the "Blue Diamond Project" quality management standard is integrated into the digital system, and the construction team carries out precise construction according to it, finally achieving the 1:1 real-world implementation of the design scheme. The current Yizheng is no longer a traditional decoration company, but a digital-driven decoration service platform.

In terms of green low-carbon, Yizheng builds a unique Green Shield triple protection system: the first level of prevention is to control the amount of decoration materials through the environmental pre-assessment system combined with ERP to calculate the release of harmful gases in each room, avoiding excessive superposition and causing pollution accumulation; the second level of prevention is to control environmental protection from the source and details of construction through the supply chain system and "Blue Diamond Project"; the third level of prevention is to use authorized negative oxygen ion trigger agents to remove residual pollution from decoration, providing all-round protection for indoor air health. This system runs through the entire decoration process, providing environmental protection protection from the source to the breathing level for the owner.

In terms of sustainable development, Yizheng knows that the essence of the home decoration industry is service, and good service can build good word of mouth, and good word of mouth can achieve a good brand. Therefore, Yizheng has always taken "making it difficult for ourselves, achieving success for customers" as the service philosophy, and refining the service process with user needs as the starting point: in response to users' concerns about hidden charges in the industry, the company launched a transparent quotation sheet; in response to users' dislike of design templates, it launched personalized customization solutions; in response to users' concerns about environmental protection standards not reaching the standard, it built the Green Shield triple protection system; in response to users' concerns about construction quality, it launched the "Blue Diamond Project" quality standard; in response to users' concerns about poor service experience, it provided full-time one-on-one exclusive管家 tracking services, and launched a "let customers decide" assessment mechanism, asking customers to score employees.

Yizheng New Quality Productivity: Restructuring the Future of the Home Decoration Industry

When the traditional home decoration industry is trapped in the "decreasing incremental, stock market congestion, cross-border impact, and demand iteration" of the four major pressures, Yizheng, with digitalization as the core driving force, has completed the systematic reconstruction of "new quality productivity" first. By upgrading the traditional "fragmented" decoration to digitalized full-chain management, and using this as a fulcrum, utilizing the multi-brand matrix to achieve full coverage of the home decoration customer group, and providing more flexible and personalized services for different consumer groups. This is unimaginable in inefficient traditional decoration enterprises.

Based on the high-quality service capabilities and systematic competitiveness built by Yizheng's new quality productivity, it is not only從容破局 but also achieve counter-cyclical growth in the face of the personalized needs of the Z generation and cross-border competition. At the same time, it has also won extensive recognition and word-of-mouth from customers and won many authoritative awards in the industry and society, including three-time winner of "China Brand 500", successfully building its own brand "moat" in the user's mind.

New quality productivity can be considered as the "survival code" for home decoration enterprises to resist shocks and cross cycles. As the leading brand in the industry, Yizheng is taking practical actions to promote the entire home decoration industry to the "high efficiency, strong experience, sustainable" new quality productivity era.

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