首頁(yè) 即時(shí)動(dòng)態(tài) 天安新材：鷹牌陶瓷升級(jí)，品牌矩陣與戰(zhàn)略雙翼齊飛！

天安新材：鷹牌陶瓷升級(jí)，品牌矩陣與戰(zhàn)略雙翼齊飛！

來源：家居百科時(shí)間：2025年06月12日 15:58

Yiding Ceramics Business Update 2024-2025 Yiding Ceramics' Parent Company, Tian'an Xincai, Discloses 2024-2025 Business Performance

On June 3rd, Yiding Ceramics' parent company, Tian'an Xincai, released an announcement disclosing that it hosted a research visit by 11 institutions including Shanghai Wanhang Securities, Dongwu Securities, and China Merchants Securities on May 27th.

During the visit, Tian'an Xincai shared its business performance for the year 2024 and the first quarter of 2025 with investors. In 2024, the company's revenue slightly decreased and net profit decreased year-on-year, but non-operating net profit achieved growth; in the first quarter of 2025, revenue, net profit attributable to shareholders, and non-operating net profit all increased year-on-year. Tian'an Xincai is consolidating its two core businesses of building ceramics and high polymer composite decorative materials to build a pan-homogeneous industrial ecosystem and enhance overall profitability. Currently, the pan-homogeneous industrial chain of Tian'an Xincai has achieved a closed-loop, forming two major business segments: materials and EPC. Relying on these two segments, it leverages synergy to promote high-quality development.

Yiding Ceramics Business Performance Image

In the Q&A session, Tian'an Xincai responded to multiple questions. Regarding automotive interiors, the company will rely on innovation to seize industry opportunities and develop diversified materials; in the home improvement sector, it will integrate resources to build a competitive system; and in the building ceramics segment, it will deepen the strategic integration of the Yiding brand and launch nine series with over 60 new products.

Notably, with the technical and capital support of its holding parent company, Tian'an Xincai, Yiding Ceramics has taken a distinctive development path with "one-stop solution for healthy residential living" as the breakthrough. This path is centered around "quality improvement drives brand improvement, brand improvement drives service improvement, and service improvement drives industrial improvement," forming an ecosystem covering brands such as "Yiding Ceramics, Yiding 2086, Huapeng Ceramics, Yiding New Materials, and Yiding Life." These brands have unique characteristics and together constitute a powerful brand matrix for Yiding Ceramics, providing consumers with a variety of choices.

Since its establishment in 1974, Yiding Ceramics has always followed the pace of national policies and adhered to the development strategy of benefiting the country and the people. After 51 years of ups and downs, Yiding Ceramics has not only witnessed the rise and fall of the ceramics industry but has also created today's brand brilliance through continuous innovation and perseverance. As one of the top ten ceramic brands, Yiding Ceramics has always stood at the forefront of the industry, leading the development trend of the ceramics industry.

Previously, Wu Qichao, Chairman of Tian'an Xincai/Eying Ceramics Group, said that despite the economic downturn pressure faced by the ceramics industry, the Eying Group has achieved steady growth in performance in the first quarter of 2025, demonstrating the strong strength and development potential of Eying.

The "ceramics + pan-homogeneous" strategy is the key to Yiding Ceramics' stable growth. As early as 2023, Yiding Ceramics proposed this strategy proactively and formulated "refining the marketing front desk, empowering the middle desk, and supporting the back desk" strategies around it. By stabilizing the ceramics industry and rapidly expanding the pan-homogeneous sector, Yiding Ceramics successfully constructed an advantageous and complementary space industrial ecosystem covering ceramics, wall panels, floors, and more. This ecosystem is developing towards home consumer data and healthy living brands, providing consumers with one-stop overall space solutions from design to construction, from materials to furniture.

Yiding Ceramics Industrial Ecosystem Image

In product matrix construction, Yiding Ceramics focuses on the deep integration of "culture + aesthetics" and "health + aesthetics." In the tile products, Yiding Ceramics combines traditional culture with modern aesthetics to create star products such as the Chinese Porcelain series,鯨Max series, and ultra-thin cement series; in the pan-homogeneous products, it launches environmentally friendly, healthy, and beautiful products such as HPL stone crystal flooring and texture wallcloths, satisfying consumers' yearning for a better life and showcasing Yiding Ceramics' social responsibility and commitment.

In addition, at the 2025 Yiding Ceramics Spring New Product Launch, Yiding Ceramics launched nine series with over 60 new spring products, including錦繡, 覓境, and Yiding Rock Plate. These new products are characterized by their unique designs, ranging from natural textures to humanistic elegance, from minimalist style to luxury style, all showcasing Yiding Ceramics' unique design and profound understanding of home aesthetics. Currently, the Yiding Forest Music series, the Mijing series, and the Tian Gong series have been officially launched to meet consumers' diverse and personalized needs for tile products.

Yiding Ceramics New Product Launch Image

Looking forward, Yiding Ceramics will continue to adhere to its original intentions, guided by the "ceramics + pan-homogeneous" strategy, to promote brand innovation and development. With the technical empowerment of its holding parent company, Tian'an Xincai, Yiding Ceramics will deepen the four-in-one value enhancement system of "quality - brand - service - industry" and build a more perfect product matrix and service system.

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