首頁即時動態(tài) 網易家居落子紐約，攜手VSDesign打造出海樣本

網易家居落子紐約，攜手VSDesign打造出海樣本

來源：家居百科時間：2025年07月23日 09:05

（2025年7月23日，紐約）—— 近日，網易家居與設計正式宣布與總部位于紐約的設計與企業(yè)服務機構 VSDesign 達成戰(zhàn)略合作。雙方將圍繞中國家居與設計品牌的“出海推薦機制”，聯(lián)合推進展會聯(lián)動、品牌視覺升級、國際傳播、行業(yè)榜單共建等多維內容合作，助力中國原創(chuàng)品牌實現(xiàn)從“走出去”到“立得住”的關鍵躍遷。

作為中國最具影響力的泛家居內容平臺之一，網易家居與設計長期關注中國家居與設計產業(yè)的國際化發(fā)展路徑，通過策劃行業(yè)榜單、設計大賽、平臺專題、人物專訪等多元內容，持續(xù)推動中國品牌在全球語境下的內容表達與品牌建設。此次落地紐約，不僅是網易平臺在全球文化傳播體系中的重要延伸，也標志著其“內容 + 設計 + 國際化”戰(zhàn)略在北美市場的實質推進。

VSDesign 擁有領先的國際展覽策劃、品牌視覺升級、全球傳播與跨境落地執(zhí)行能力，專注服務中國創(chuàng)意品牌的全球擴展路徑。作為2025年紐約設計周官方合作伙伴，VSDesign 曾協(xié)助中國原創(chuàng)品牌亮相紐約設計周（NYCxDESIGN）、ICFF 國際家居博覽會等北美核心展會，落地快閃展覽、渠道對接與本地媒體宣傳，并以實際成果實現(xiàn)商業(yè)增長。其主導設計的產品曾獲得 iF、Red Dot 等十余項國際設計大獎。

“VSDesign 擁有獨特的國際視野與執(zhí)行力，是值得信賴的合作伙伴，” 網易家居總編輯胡艷力表示，“我們希望以此次合作為起點，探索一套更具前瞻性、系統(tǒng)性和可持續(xù)性的中國品牌出海樣本路徑?！?/p>

此次戰(zhàn)略合作將進一步整合網易家居與設計的內容平臺資源與 VSDesign 的國際落地能力，為中國家居與設計品牌提供從傳播到落地、從內容到渠道的系統(tǒng)化出海支持，助力更多優(yōu)秀設計品牌在國際舞臺講好中國故事，建立全球影響力。

NetEase Home & Design Partners with VSDesign in New York to Build a Model for Global Expansion of Chinese Design Brands

(July 23, 2025, New York) — NetEase Home & Design has officially announced a strategic partnership with VSDesign, a New York-based independent design and business service agency. Together, the two parties will co-develop a “Global Launch Framework” for Chinese home and design brands, collaborating across multiple dimensions including international exhibition coordination, brand visual upgrades, global communication, and industry ranking systems — with the goal of helping more original Chinese brands go global and build sustainable, long-term influence abroad.

As one of China’s most influential cross-sector home design media platforms, NetEase Home & Design has long focused on supporting the international development of Chinese design brands. Through curated editorial features, industry rankings, design awards, expert interviews, and multi-format storytelling, the platform has consistently worked to amplify Chinese design voices in the global arena. Its debut in New York marks a strategic step forward in advancing NetEase’s “Content × Design × Internationalization” strategy, and an important extension of its global cultural communication efforts.

VSDesign brings end-to-end capabilities in international exhibition curation, brand system design, global communication, and cross-border execution. As the official partner of NYCxDESIGN 2025, VSDesign has helped numerous Chinese design and home brands appear at leading trade shows such as NYCxDESIGN and ICFF (International Contemporary Furniture Fair), delivering popup exhibitions, localized media outreach, and market entry strategies across North America. Its design-led projects have garnered global recognition, including prestigious awards such as iF and Red Dot.

“VSDesign has demonstrated a unique international perspective and strong execution capability. They are a highly trusted partner,” said Hu Yanli, Editor-in-Chief of NetEase Home & Design. “We look forward to working together to create a representative model for Chinese design brands expanding globally in a forward-looking, systematic, and sustainable way.”

This strategic collaboration aims to combine NetEase Home & Design’s influential content platform with VSDesign’s proven global activation experience, offering Chinese design and home brands a comprehensive pathway from brand storytelling to international market implementation. It also seeks to help more outstanding design voices from China enter the global spotlight and shape a lasting cultural presence worldwide.

網址: 網易家居落子紐約，攜手VSDesign打造出海樣本 http://businessinterruptionsclaims.com/newsview127328.html

所屬分類：品牌動態(tài)