首頁(yè) 即時(shí)動(dòng)態(tài) “大將軍仰望：爆款長(zhǎng)紅，打破短命魔咒！”

“大將軍仰望：爆款長(zhǎng)紅，打破短命魔咒！”

來(lái)源：家居百科時(shí)間：2025年05月09日 16:11

Breaking the 'Flash in the Pan' Cycle: The Success Story of Dajiang Tile's Yangwang Series Breaking the 'Flash in the Pan' Cycle: The Success Story of Dajiang Tile's Yangwang Series

In today's fierce market competition, the speed of product updates and replacements is breathtaking. In the industry, 'flash in the pan' seems to be a curse: dazzling with colors but falling behind in quality; selling at low prices but透支用戶(hù)信任. However, Dajiang Tile's Yangwang series has broken this cycle with its continuous 9-month ranking on the brand's best-selling list.

Breakthrough: Not Just a Flash in the Pan!

The vitality of a hit product comes from a deep understanding of user needs. Liu Yangchao and Liu Jiaxing, with their regular visits to terminals, have been learning what consumers really need in tiles to avoid producing unsold tiles and only making tiles that ordinary people need. In their visits, they found that consumers are most concerned about the tiles' — dirt resistance, wear resistance, and patterns.

Therefore, the Yangwang series has focused on three points from the beginning:

Nice to Look At: Color Magic System, soft contrast, natural transition, and coordinated light colors; Wear Resistance: Glaze Crystal Technology, 5-level anti-fouling performance, A-grade corrosion resistance; Wear Resistance: Diamond Particle Technology, 4-level wear resistance, no scratches at the highest 6000 RPM.

As a dealer said, "Selling Yangwang is not afraid of customers comparing, but afraid that they don't compare — after comparing, they will always choose us."

User-Centric Design: From Material Selection to Scene Application

The Yangwang series designs a full range of product application solutions for different space scenes, greatly reducing the probability of users choosing the wrong product. This thoughtful service greatly enhances the purchasing experience, making the Yangwang series not only popular in itself but also in the entire purchasing process, thus promoting the continuous hot sales of the product.

End-to-End Empowerment: Making Good Products 'Visible, Accessible, and Easy to Use'

Even the best product is just a flower in the mirror if it stops at the exhibition hall. Dajiang has taken three major actions to truly bring the Yangwang series into thousands of households:

Product Simplification: Simplify product SKUs, complete with mother-child matching specifications, reducing consumer product selection difficulty; New Retail Attraction: Launch "AI New Retail," using Douyin live streaming to attract traffic, online conversion, with the highest single store traffic reaching 227 orders; Event Upgrade: Launch "The 100 Yuan Slab Popularization Storm," making high-end quality accessible, even for small apartments to realize the "full house slab dream."

▲ Yangwang 2.0 Series Hard Core Product Value Poster

▲ New Retail War Report

Continuous 9 months of hot sales is not the end of the Yangwang series. When users say "after comparing, I still choose Yangwang," and when dealers say "selling this brick is especially confident," the answer is already clear: the real hit product is the long-term choice made by users with their feet.

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