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雀巢全球首家概念店用3000只膠囊探索未來

來源：家居百科時(shí)間：2020年04月03日 14:53

SODA建筑師事務(wù)所相信，未來的商業(yè)空間將是人們可步入的智能終端，是多媒體技術(shù)與空間功能的全新融合。受Nestle委托，SODA建筑師事務(wù)所為雀巢多趣酷思（Nescafe Dolce Gusto）打造的全球首家概念店，既是此空間設(shè)計(jì)理念的一次先鋒實(shí)踐。

SODA Architects believes that the commercial space in the future will be an intelligent terminal that people can enter and a brand-new integration of multimedia technology and space functions. Entrusted by Nestle, SODA Architects has built the world's first concept store for Nescafe Dolce Gusto, which is a pioneering practice of this space design concept.

為突出品牌創(chuàng)新、多彩、樂觀的精神，我們把產(chǎn)品本身作為構(gòu)成空間的最基本元素，將互動(dòng)媒體技術(shù)隱形的融合其中，為雀巢量身設(shè)計(jì)了別具一格的多媒體“像素大門”和“隱形屏幕”。

In order to highlight the innovative, colorful and optimistic spirit of the brand, we regard the product itself the “capsules" as the most basic element of the space and invisibly integrate the interactive media technology. We have designed a unique multimedia " pixel gate" and " invisible screen" for Nestle.

面對(duì)淮海路的這扇3米 x 3米的多彩“像素大門”，共由3000顆多趣酷思膠囊組成，其中約1000顆的白色膠囊中被置入可編程的LED燈珠，通過程序呈現(xiàn)一幕幕有趣的動(dòng)態(tài)圖像。

The 3-meter x 3-meter colorful " pixel gate" facing Huaihai Road is composed of 3,000 Dolce Gusto capsules, of which about 1,000 white capsules are filled with programmable LED light beads to present interesting dynamic images through programs.

空間內(nèi)部，由膠囊盒子組成的一條條“彩帶”及半透明鏡面墻作為裝飾。“彩帶”從一側(cè)墻面延伸至頂面，通過半透明鏡面的反射，使整個(gè)空間都被包裹在膠囊的明亮色彩中，提升了原本狹小空間的視覺感受。

Inside the space, strips of " colored ribbons" composed of capsule boxes and translucent mirror walls are used as decorations. The " color ribbon" extends from one wall to the ceilling, and through the reflection of translucent mirror surface, the whole space is wrapped in the bright color of the capsule, thus enhancing the visual experience of the originally narrow space.

當(dāng)人們走近室內(nèi)的半透明鏡面時(shí)，會(huì)忽然發(fā)現(xiàn)上面浮動(dòng)的多媒體圖像。實(shí)際上，這是一面藏在鏡面背后的“隱形”互動(dòng)顯示屏，將鏡面墻化為可觸控的“巨幕”。

When people approach the translucent mirror in the room, they will suddenly find the floating multimedia images on it. In fact, this is an " invisible" interactive display screen hidden behind the mirror, turning the mirror wall into a " giant screen" that can be touched.

鏡面墻體不再只有反射的功能，同時(shí)充當(dāng)了交流的媒介，增加墻體的多功能性，為人們提供全新的空間體驗(yàn)。

Mirror wall not only has the function of reflection, but also acts as a medium of communication, increasing the versatility of the wall and providing people with a brand-new space experience.

項(xiàng)目：雀巢多趣酷思旗艦店

建筑公司：SODA建筑師事務(wù)所

主創(chuàng)設(shè)計(jì)師：姜元、宋晨

設(shè)計(jì)團(tuán)隊(duì)：陳菲、柳攀攀、強(qiáng)志文、王姍、郝智遠(yuǎn)、王玥華、石鳴春澗、陳新如

項(xiàng)目地址：上海市淮海中路575號(hào)

建筑面積：40m2

設(shè)計(jì)&建成年份：2018

施工方：上海虹語(yǔ)市場(chǎng)營(yíng)銷策劃有限公司

主要建材：亞克力、杜邦可麗耐、預(yù)制石英石鋪地

互動(dòng)新媒體：黑弓Blackbow

攝影師：陳惜玉

網(wǎng)站：www.soda.archi

聯(lián)絡(luò)：office@soda.archi

Project: Nescafe Dolce Gusto store / Company: SODA Architects / Lead Designer: Jiang.Yuan& Song.Chen / Design Team: Chen.Fei, Liu.Panpan, Qiang.Zhiwen, Wang.Shan,Hao.Zhiyuan, Wang.Yuehua, Shi.Mingchunjian, Chen.Xinru / Project Location: No.575Huaihaizhonglu, Shanghai, China / Gross Area: 40m2 / Design & Completion Year: 2018 / Constructor: Shanghai RED Marketing Services CO.,Ltd / Main Material: Acrylic,Dupont Corian,Precast quartz terrazzo / Interactive New Media Copperation: Blackbow / Photo Credits: Chen.Xiyu / Website: www.soda.archi / Contact: office@soda.archi

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