新豪軒門窗馮佐星：智美門窗，筑美家居

27th China Building Decoration Fair: Xinhaoxuan's Innovative Showcase 27th China Building Decoration Fair: Xinhaoxuan's Innovative Showcase

From July 8th to 11th, the 27th China Building Decoration Fair (Guangzhou) came to a successful conclusion! At this global leading exhibition in the home and building decoration industry, Xinhaoxuan Windows & Doors captivated visitors and media with their "Intelligence for a Better Life" themed booth, showcasing their smart new products and cutting-edge designs. They received praise and accolades, reflecting the strength of Chinese window and door brands and the hidden champion status of our country.

Windows Consumption: Shifting from Price War to Trust War

"Windows are becoming the nerve endings of smart homes," explained Feng Zuxing, President of Xinhaoxuan Windows & Doors Group, about their showcased products: the Jinxuan 110 Smart Micro-ventilation Window, the Eison 105Max Double Inner-opening Smart Window, and more. These products integrate arc-shaped glass, smart air ventilation systems, and 20mm ultra-narrow hook designs, with wall controls, central control screens, and mobile APPs for multi-mode smart control, achieving a deep integration of technology and aesthetics. At this year's fair, Xinhaoxuan's 400㎡ exhibition hall made a stunning appearance with its breakthrough arc-shaped design, breaking the traditional exhibition model. The silver main tone creates a highly recognizable visual landmark, and the overall design cleverly blends the concepts of "Embrace the Future" and "Intelligent Sharing of Life," highlighting the brand's commitment to innovation, technology, and humanistic care.

The most significant breakthrough occurred in the service chain. The "Ordering Worry-Free Insurance" launched on the first day of the exhibition caused a stir in the industry. "We have established a three-major protection system in conjunction with China Ping An, essentially replacing gambling with rules," said Feng Zuxing. This innovative service covering quality, delivery, and after-sales is driving the shift of window and door consumption from price wars to a trust-based war.

Design Breakthrough: KOL Ecosystem Drives Youngization Transformation

With the 90s and 00s as the main consumers, Xinhaoxuan is breaking the industry boundaries through in-depth integration with colleges and universities and a three-dimensional designer ecosystem. Feng Zuxing revealed in the interview that the brand uses master user experience co-creation as the engine—working with Guangdong University of Technology to co-develop window and door products that meet the needs of different user groups, such as Laixudong and Wang Zhongli, top-level design power, to build real-life works. This converts the design potential trend into user-perceptible living scenes; at the same time, it breaks through technical barriers through professional collaboration, working with architectural designers to reconstruct the window and door safety system and natural lighting scheme, making functional products an organic carrier of architectural aesthetics; and further, it opens up a new battlefield with scene empowerment, permeating into the industrial blue sea of office spaces and guesthouses, allowing the value of design to flow from private homes to various space fields. This ecological experiment from resource integration to application scenario is recalibrating the emotional resonance frequency of windows and doors with the young consumer group.

Ecosystem Evolution: From Production Synergy to Quality Leap

In the deepening of the global strategic layout, Feng Zuxing emphasized that Xinhaoxuan is committed to stimulating global manufacturing momentum through the international production synergy model to achieve the international upgrade of the "Windows + Ecosystem" strategy. At the same time, with the release of the three new product series (High-end Art Door Series, Full Screen Minimalist Door Series, Hidden Series Stainless Steel Shower Door) at the Window and Door Good Things Festival, they redefine the industry formula of "Good Window = Good House = Quality Life." "When windows become the translator of space emotions and the carrier of technology, intelligent manufacturing is not only a production revolution," emphasized Feng Zuxing, "but also the value of the humanistic quality paradigm."

Conclusion: As smart windows sense the wind and rain and automatically close, and as colored glass reflects the emotional spectrum of the young generation, Xinhaoxuan's 'Intelligent and Aesthetic Double Track' strategy is reconstructing the boundaries of residential life—technology builds the skeleton, and design injects the soul. Xinhaoxuan Windows & Doors, with the industry innovation of technology and aesthetics, has written an excellent note in the era of intelligent manufacturing for the Chinese window and door industry.

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