TCL奢華客房亮相上海酒店展,定義美學(xué)住宿新潮流
TCL A300 Pro Art TV: Redefining Luxury Hotel Experience Transforming Luxury Hotel Accommodation with TCL A300 Pro Art TV
In traditional hotels, televisions were often fixed to the walls, with a single function and disconnected from the space design, making it hard to meet the aesthetic and ritualistic needs of the modern Z generation and high-net-worth guests. Therefore, the hotel industry today, in addition to providing comfortable accommodation, is focusing more on creating personalized and artistic accommodation space experiences through enhancing aesthetics and design.
At the 2025 Shanghai International Hotel & Commercial Space, Office, and Public Space Expo held on March 31st, the TCL A300 Pro Art TV was showcased in the luxury guest room zone, offering a new solution for creating an artistic and high-end guest room scene and redefining the aesthetics and functionality of guest rooms and public areas.

Stylistically, the TCL A300 Pro features a new flat and thin picture frame design, with a body thickness of only 27.9 millimeters, which can be installed seamlessly on the wall like a picture frame, blending perfectly with the guest room space design when in art frame mode. Moreover, it摒棄了傳統(tǒng)的固定式設(shè)計,采用了可拆卸的磁吸式畫框邊框,both aesthetically pleasing and practical, turning the TV into a piece of art on the wall when not in use.
As a new generation of art TVs, the TCL A300 Pro breaks through the limitations of traditional TVs that can only be fixed. With a versatile rolling stand, it supports 360° free movement of the TV, allowing guests to flexibly adjust the position according to specific needs, fitting various scenarios. Additionally, it is equipped with a dedicated ultra-thin wireless sound system from the internationally renowned audio brand Bang & Olufsen, providing guests with an immersive surround sound experience for both watching movies and listening to music.

Imagine moving the TV to the dining table for custom content and background music during a romantic candlelit dinner; adjusting the TV to the best viewing angle for yoga and fitness videos during a workout; moving it to the foot of the bed for a personalized immersive audio-visual experience during movie time; or pushing it in front of the bathtub for a tranquil bathing experience with incense. This 'movable art' design concept not only enhances the freedom of the guest room space but also provides guests with a more ritualistic accommodation experience.

In addition, the TCL A300 Pro introduces an AI Art masterpiece creation feature. Guests only need to input three keywords, and the TV can generate a unique artistic painting in 3 seconds. This personalized interactive feature not only meets the needs of high-end guest room guests for customized experiences but also adds a unique artistic atmosphere to the guest room space.

In addition to its application in luxury guest rooms, the TCL A300 Pro also showcases its unique advantages in hotel public areas. In the executive lounge, the art TV can play elegant background music and art paintings, creating a high-class atmosphere for guests to relax and socialize. In the hotel lobby, it not only showcases the hotel's cultural characteristics and enhances the brand image but also displays nearby attractions. In the banquet hall, the unique picture quality of the TCL A300 Pro combined with the sound effect presents banquet information in a distinctive way, adding a sense of ritual to the banquet.
As the hotel industry continues to pursue aesthetics and experience, the TCL A300 Pro Art TV, with its innovative design, cutting-edge technology, multifunctionality, and unique space solution advantages for hotels, will become the standard for luxury guest rooms, upscale inns, and hotel public areas. It will transform hotels from just places to stay into spaces that integrate art, technology, and personalization, creating a more free, ritualistic, and personalized travel experience for guests.
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