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Lamett樂邁石晶:輕模式革新建材經(jīng)銷,高回報可期!

來源:家居百科 時間:2025年08月23日 00:08

Transforming the Building Materials Industry

??In the current market environment, traditional building materials dealers are facing challenges such as high operational costs and slow capital turnover. However, challenges also孕育 new possibilities. Lamett, a leading new building materials and home improvement enterprise, is paving a new path for dealers to reduce asset pressure and achieve efficient returns with innovative differentiated products and flexible business models.

??Challenges of Traditional Distribution Models

??For a long time, traditional building materials dealers have been plagued by dual structural problems of "heavy assets" and "slow turnover." The high investment cost is the primary pain point. According to the "China Building Materials and Home Furnishing Dealers' Survival Status White Paper" and the "Analysis Report on Operating Costs in the Building Materials Circulation Industry" released in 2023, dealers of traditional products such as tiles and bathroom fixtures often need to stock up in large quantities to ensure supply. In first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, the inventory capital of dealers often reaches several million or even ten million yuan, even in small cities, the inventory capital also needs to be over 500,000 yuan.

??This huge amount of capital is deposited in warehouses for a long time, not only occupies valuable working capital but also faces the risks of inventory obsolescence and depreciation. At the same time, in order to display the brand image, dealers must set up large-scale showrooms in the high-end building materials market, with high rent costs. In addition to a large team of sales, design, installation, and after-sales service personnel, fixed operating costs have become a heavy burden.

??At the same time, the relatively long capital turnover cycle is in stark contrast to the high investment. With the changes in the retail market, construction projects have become an important source of business, but the payment cycle of this type of business is generally over 120 days. Complex process approvals, multi-level inspections, as well as market fluctuations, can lead to delays in payment of the construction fund, even bad debt risks. In the entire industrial chain, upstream manufacturers require dealers to "pay first, deliver later," while downstream engineering companies and decoration companies take advantage of their superior position to lengthen the account period, making dealers the "middleman" and "reservoir" in the industrial chain of capital chain. This "high investment, low turnover, long account period" model is particularly vulnerable in the economic downturn, bringing considerable pressure to dealers' operations.

??Lamett Leading the Way with "Light Model"

??Faced with industry bottlenecks, new materials like stone crystal are becoming a new force in the building materials and home improvement market. Lamett, with its exceptional performance and trillion market potential, is creating a new investment track for dealers to alleviate asset pressure and achieve efficient returns.

Lamett Stone Crystal's Eight Excellent Properties

??Lamett Stone Crystal does not simply replicate the traditional model, but through model innovation, builds a "super light investment, super high return, super fast payback" new investment model for dealers. This is primarily due to the revolutionary "multi-functional material" product concept proposed by Lamett. With its strong product research and development capabilities, the application of stone crystal materials has been extended from the ground to the whole house floor, walls, stairs, cabinets, large home improvement, kitchen and bathroom patios, children's homes, and other diversified spaces. It has broken through the boundaries of traditional categories and provided a "floor, wall, ceiling, cabinet, door, bed, board" integrated whole house application solution for dealers, helping to reduce inventory categories and capital occupation.

Lamett Stone Crystal Flooring Real Case

??Based on this, Lamett Stone Crystal has launched an attractive "light investment, high return" franchise blueprint. For dealers who want to fully enter the whole house market, Lamett Stone Crystal's Home Improvement Division offers an elastic investment range. According to the construction investment return analysis, the annual return rate of stores between 200-500 square meters is stable at 104%-113%, truly realizing "small capital to mobilize a large market."

??For the rapidly growing wall and floor decoration market, Lamett Stone Crystal's Wall and Floor Division has launched a "light asset model" with "100 square meters of store, 100,000 yuan of investment, and 15 days to open" to greatly reduce the threshold for entrepreneurship. For example, dealer Wu Gang in Anhui exceeded 600,000 yuan in sales in just 20 days after opening. For kitchen and bathroom spaces and patios that have high material performance requirements, Lamett Stone Crystal's Kitchen and Bathroom Patio Division provides investors with three flexible solutions - 100,000 yuan to open a 50 square meter store, 200,000 yuan to open a 100 square meter store, and 400,000 yuan to create a 200 square meter flagship store. The annual return rate of flagship stores can reach up to 210%, while the return rate of standard stores is stable at 144%-156%, effectively reducing the capital investment pressure on dealers.

??In addition, Lamett Stone Crystal's Children's Home Division has officially launched franchise recruitment, creating differentiated competitiveness with "zero formaldehyde addition, waterproof and moisture-proof, and safe and non-slip" stone crystal substrates. It provides scenario-based light investment solutions for dealers, allowing investors to enter the safe baby care market with strong policy support and consumption upgrade through light investment.

??Comprehensive Empowerment to Accelerate Dealers' Profitability

??In addition to flexible "light investment, high return" recruitment policies, Lamett Stone Crystal also provides a solid support for dealers to accelerate capital turnover and rapid profit-making with its strong brand, products, supply chain, and operational system.

??At the brand level, the global brand代言人 Xiao Zhan was signed this year, and the synergy of online and offline marketing efforts can effectively expand brand influence and attract customers, reducing customer acquisition costs. In terms of products and technology, the eight performance and fast installation process perfectly fit the market trend of "light decoration and quick delivery," allowing consumers to "move in immediately" and dealers to "make money immediately." In the supply chain, the brand relies on modern production bases in Jiaxing, Zhejiang, Yueyang, Hunan, Cangzhou, Hebei, and other places to achieve full-chain independent control and ensure efficient and agile supply chain support for national dealers. This allows dealers to adopt a "low inventory" model, quickly allocating goods according to order requirements, and changing the traditional building materials model of "stock first, then sell," releasing dealers from the heavy burden of inventory and effectively improving capital turnover efficiency.

Lamett Stone Crystal's Five Brand Advantages Empower Dealers

??In addition, Lamett Stone Crystal has built seven direct operation showrooms in core cities such as Beijing, Shanghai, Chengdu, and Shenyang, integrating product display, customer experience, and business negotiation into one. These showrooms radiate to surrounding cities and provide strong support for dealers' signing of major customers.

??In the new market cycle, building materials dealers face strategic choices of business models. As a leading brand in the industry, Lamett Stone Crystal provides a new path for exploring new opportunities and adapting to market changes for dealers with its "light investment, high return" new model, "multi-functional material" products, strong brand and supply chain, and flexible recruitment policies.

??A trillion-level investment new track is waiting for your participation. Lamett Stone Crystal is currently actively recruiting, for details please call: 400-666-1111.

??About Lamett Stone Crystal:

??Lamett Stone Crystal was founded in 1985 and is a high-end whole house improvement brand from Europe. With the core concept of "health, safety, comfort, and environmental protection," it is committed to creating a healthy life with excellent quality and artistic aesthetics through the integration of technology and aesthetics, for global users.

??As an innovative leader in the global new building materials field, Lamett Stone Crystal launched the world's first stone crystal floor in 2016, redefining the performance standards of ground materials with breakthrough technology and perfectly solving the technical bottlenecks of traditional floors in formaldehyde, waterproofing, wear resistance, anti-slip, sound insulation, and compatibility with underfloor heating. In 2024, Lamett Stone Crystal achieved a new breakthrough in technology, successfully developing the world's first stone crystal cabinet board, expanding the application of stone crystal materials from the ground to the whole house space. This breakthrough has enabled the stone crystal product system to cover a wide range of scenes, including wardrobes, cabinets, bathroom patios, creative spaces, floors, wall panels, stairs, and more. The eight performance standards redefine the whole house improvement standards, truly realizing the "stone crystal whole house improvement solution."

??As a benchmark brand in the home improvement field, Lamett Stone Crystal has more than 10 factories and sales offices worldwide (including China, Belgium, the United States, the United Kingdom, France, etc.), and the research and development team comes from more than 17 countries and regions. With over 6,000 sales outlets, its business spans more than 80 countries and regions. It provides comprehensive high-end whole house improvement solutions for high-end residential, hotel, commercial spaces, and public projects.

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