三棵樹2026主題色盤：家居生活新可能解鎖

2026 Home Color Trend: New Horizon by Sanmu and WGSN

As home consumption shifts from chasing網紅裝修 (Internet celebrity decoration) and standardized aesthetic templates to more practical, everyday use scenarios that embody real-life spaces, color, as a direct carrier of spatial emotion, is becoming a key medium that connects living needs with spatial functions. Against this backdrop, Sanmu and WGSN have jointly launched the 2026 annual color theme 'New Horizon', with 'Jade Green' as the anchor color, to build four themed spaces: Heart-Captivating Wilds, Future Smart Domains, Classic Revitalization and Joyful Imagery. This not only accurately captures the deep changes in the contemporary home market but also provides the industry with a color solution from trend insight to practical implementation.

From "Homogeneity" to "Symbiosis": The Era Shift of Home Colors

In recent years, the demand for the home market has changed significantly. From an industry trend perspective, consumers no longer blindly pursue unified aesthetic templates but instead pay more attention to the compatibility of space with themselves, which is highly consistent with WGSN's judgment of "The Year of Transition": While people are渴望 (yearning) for certainty, they are also embracing change. This is reflected in color choice as a pursuit of authenticity, emotional value, and cultural identity.

This change is driven by the疊加 (疊加) of multiple market factors. On one hand, the demand for composite residential spaces is increasing, with a rising proportion of small apartments that need to carry multiple functions. Color has become a low-cost way to divide scenes and regulate emotions; on the other hand, the awakening of environmental protection and cultural consciousness, with keywords such as natural materials and intangible cultural heritage gaining significant weight in consumer decision-making, pushing color from decorative to functional, cultural, and emotional expression. The proposal of the 'New Horizon' theme precisely responds to this consumer psychology of "seeking balance in change".

The birth of the annual key color 'Jade Green' as the core of the 'New Horizon' color theme is highly representative. This oriental tone between blue and gray is低調 (modest) but not bland, clear with inherent relaxation, soft with implied measure, presenting a modern temperament of tolerance and inclusiveness. At the same time, its natural neutral color properties derived from earth minerals carry the authenticity of the land and the weight of cultural heritage. The imagery of the Forbidden City's jade stones and Dunhuang rock colors is translated, and the coldness of traditional green is weakened through low brightness and gray tone blending, fitting the pursuit of warm and jade-like texture in modern spaces, meeting the consumer's inner needs for emotional stability and psychological comfort. 'Jade Green' thus becomes a color bond connecting diverse lifestyles.

Decoding the Four Theme Color Palettes, Making Colors and Lifestyle Precisely Matched

The four themed color palettes under 'New Horizon' are not isolated aesthetic expressions but precise implementations based on different life scenarios and consumer needs. Each color palette's color composition, style association, and product matching deeply resonate with market demands and are imbued with the Eastern aesthetic logic of the Sanmu national paint and color system.

The "Heart-Captivating Wilds" themed color palette directly addresses the urgent need of contemporary people for natural healing. Its colors take 'Jade Green' as the natural base, paired with natural color series such as Wind into Pine and Ancient Book White. These color inspirations not only come from forests, rocks, and skies but also continue the philosophy of taking nature as the source of inspiration. They integrate the breathing sensation of natural stone and the warm texture of traditional lacquer art into modern coatings. Through Sanmu's natural plant-based paint material's net-odor technology, the space presents a fresh and transparent natural atmosphere while achieving health protection that can be lived in immediately, especially suitable for consumers' pursuit of a leisurely state and self-care. It is applicable to naturalism, rural style, Scandinavian style, and original wood style home furnishings.

The "Future Smart Domains" themed color palette focuses on the balance between technology and humanity, responding to the needs of consumers for rational functions and emotional warmth in the context of remote work and the popularity of smart homes. The colors take 'Jade Green' as a tranquil base, paired with peaceful and textured tones such as Silver Moonlight, West Lake Shore, and Qing Die. These colors retain the elegant essence of Eastern colors while endowing the space with a calm and forward-looking technological feel, suitable for Italian light luxury, industrial style, postmodernism, and Bauhaus styles.

"Classic Revitalization" responds to the market trend of increasing national confidence, providing a sense of belonging for consumers in an uncertain era. The colors take 'Jade Green' as the base, with earth tones such as Jade Green, Smoke Ink Brown, Xiangye Yellow, and Chang'an Memoir, paired with rich and colorful Cloud Chase the Moon. This combination collides with the artistic texture of Sanmu's national stone series, Three Lives Stone Art漆, to reflect the blank space of Eastern aesthetics and blend the retro neutral tone of old money style, presenting an understated elegance and discreet luxury. It is suitable for decorative style, antique style, new Chinese style, and old money style.

"Joyful Imagery" themed color palette targets the individual expression demands led by Generation Z, emphasizing a pluralistic and inclusive aesthetic shift. The colors take 'Jade Green' as a target for Generation Z's individual expression, with a flexible color system supported by Sanmu to cater to diverse aesthetics. These colors, such as Dew Yellow, Condensed Night Purple, and櫻落 Pink, are derived from Sanmu's national color system's innovative practice of China youth-oriented. The light and lively energy injected between the contrast of color temperature meets the desire of Generation Z for individual expression and relies on Sanmu's "Healthy+" environmental protection standard, allowing bold color use without compromising health. It is suitable for cream style, dopamine, light French style, and Memphis style.

Trend Insight to Scene Landing: Building a New Paradigm of Color Trend Cycle

These carefully designed color schemes can be implemented accurately, thanks to the support of Sanmu's full-chain service system. The vast network of over 6000 color mixing centers across the country, like the "nerve endings" of color realization, accurately replicates the Eastern aesthetics of national paint and color to every space. Whether it's the reproduction of the Forbidden City聯(lián)名色 (collaborative color) or the micro-adjustment of personalized tones, it can achieve professional-level accuracy. The "Immediate Move-in" service makes color renewal wait-free, with a standardized construction process from base inspection, covering, to painting, and cleaning, accompanied by environmentally friendly and odor-free products, truly achieving the convenient experience of "moving into a new home with 8 hours of odor-free". What is even more noteworthy is that the seven-in-one retail service system incorporates seven categories such as latex paint, artistic paint, and adhesives into a unified design framework, ensuring the style consistency of wall colors and home accessories, allowing the aesthetic conception of the four themed color palettes to extend to the entire house, forming a complete Eastern life aesthetics cycle.

The significance of "New Horizon" and "Jade Green" goes beyond the release of annual trends. From an industry perspective, it builds a closed-loop logic from trend insight to product matching to scene landing. Based on WGSN's STEPIC methodology (society/technology/environment/politics/industry/creativity) for macro trend insight and combined with WGSN's prediction analysis system TrendCurve big data model (slim/ social media/shelf/search/emotion) for consumer demand capture, it ultimately lands on directly applicable color schemes and product combinations.

For consumers, this closed-loop means "what you see is what you get", where they can find color schemes that match their needs through the four themed color palettes without professional knowledge; for designers, 'Jade Green' and the four themed color palettes provide a clear creative coordinate system, allowing trend insights to be quickly transformed into spatial design; for the industry, it establishes a new paradigm of "color as a solution", making color no longer an isolated aesthetic element but a core紐帶 (link) connecting environmental protection, culture, function, and emotion.

Conclusion:

As home spaces return from "showcase" to "lifely spaces", color has long surpassed the scope of visual decoration, becoming a composite carrier that carries emotion, culture, and function. Sanmu and WGSN's jointly launched 'New Horizon' annual color theme, with 'Jade Green' as the anchor, through the four themed color palettes, not only provides consumers with tangible healing scenes, achievable technological balance, inheritable Eastern aesthetics, and expressive individual stages, but also redefines the role of color in the industry chain - it is no longer an accessory attribute of materials but a core engine that drives product innovation, scene design, and emotional value.

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