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“京東助力南通家紡園區(qū)，促出口轉(zhuǎn)內(nèi)銷(xiāo)研討會(huì)召開(kāi)”

來(lái)源：家居百科時(shí)間：2025年04月18日 16:35

JD.com's 2000Bn RMB Export-to-Domestic Sales Support Plan JD.com's 2000Bn RMB Export-to-Domestic Sales Support Plan: A New Direction for Foreign Trade Companies

In the context of global market fluctuations, shifting from exports to domestic sales has become a new direction for foreign trade companies to break through. Based on this strategic opportunity, JD.com has recently launched a 200 billion RMB export-to-domestic sales support plan. In the next year, JD.com will大規(guī)模采購(gòu) not less than 200 billion RMB of export-to-domestic sales goods, helping foreign trade companies quickly expand into the domestic market.

Responding to the group's call, on April 16, the home and daily commodities procurement and sales team of JD.com's home appliances and home life business group traveled to Nantong, the textile hometown, and held an enterprise symposium in conjunction with the Nantong International Home Textile Industrial Park. They invited the deputy director of the home textile industrial park, the secretary general of the Nantong Home Textile Industry Federation, and the president of the Nantong E-commerce Chamber of Commerce to attend the meeting. They discussed the action plan with 8 leading foreign trade companies with an annual export scale of more than 20 million US dollars, including Nantong Haoruiji, Yiyuan, Xinsheng, and Xinsijia.

It is understood that many foreign trade companies in the Nantong home textile industry chain, which have "exported" for many years, have excellent production capabilities and high-quality products. However, they face severe business challenges in the process of shifting from exports to domestic sales. Under the government-enterprise linkage mechanism, JD.com will provide traffic and operation support to foreign trade companies in the Nantong home textile industry chain, and according to its own channel characteristics, create ultimate cost performance through Jingxi self-operated, and create quality upgrade versions with foreign trade-level national goods standards. Now, it has locked in multiple idle production capacities for docking to achieve efficient resource reallocation.

For the problems faced by home textile enterprises, such as export bottlenecks, order shrinkage, capacity acceptance, and enterprise transformation, JD.com proposes a short-term and long-term solution, that is, to launch a multi-category combination of bedding and sets for domestic sales in the short term to quickly digest foreign trade inventory; in the long term, cooperate with home textile self-operated areas and other ways to carry out long-term acceptance to solve the problem of good goods sales, and help enterprises brand precipitation and transformation. The 8 participating enterprises signed cooperation intention letters on the spot, and the JD team will conduct on-site visits in the future to tailor-made solutions for enterprises, in order to help enterprises smoothly through difficulties through multi-channel collaboration and achieve long-term stable growth.

Binzhou Yuexiao, one of the key assistance objects in JD.com's export-to-domestic sales support plan, is one of the top three domestic home textile companies. It has been providing OEM services for many international brands for a long time. Now, the company is facing multiple challenges such as inventory accumulation of export orders and weak operation of its own brand.

Responding to Yuexiao's difficulties, JD quickly responded with a series of targeted assistance policies. First, give full play to the multi-domain advantages of self-operated, POP, and Jingxi to help Yuexiao quickly open up sales channels, and provide traffic and marketing support; at the same time, JD insights into the current situation of Binzhou Yuexiao's strong supply chain and weak e-commerce operation, and focuses on the bottleneck of its own brand development, discusses the long-term strategy of domestic sales development with the enterprise. JD suggests that Binzhou Yuexiao adopt a multi-brand and multi-price strategy to meet the consumption needs of different groups of people. At the same time, it is necessary to quickly supplement the cutting-edge trend products of the factory to the self-owned brand to enhance product competitiveness.

Nanjing Hailingmeng Home, which has been deeply cultivating the overseas market for a long time and whose products are暢銷(xiāo)海外, has suspended some overseas orders due to the international market fluctuations and urgently needs to open up the domestic market to reduce the impact of suspended overseas orders. The JD home textile procurement and sales team learned about this information and went to the headquarters of Hailingmeng Company for the first time, promoting various business models of JD, providing solutions and product suggestions, and discussing future cooperation opportunities with the management team of Hailingmeng Company. Both parties will gradually deepen cooperation from Jingxi, POP to JD self-operated, and start with digesting the existing affected inventory of the enterprise, and then solidify the foundation of cooperation. In the future, it will be fully cooperative in terms of brand building, product and marketing strategy formulation, and expand the domestic market.

Under the background of foreign trade companies facing the pressure of transforming from exports to domestic sales, this home textile industry chain business symposium held by JD.com in the Nantong International Home Textile Industrial Park has built a valuable exchange and cooperation platform for foreign trade companies. At the same time, the JD procurement and sales team is conducting multiple routes, on the one hand, visiting factories in person to solve the current operation difficulties of enterprises, and on the other hand, providing online service consultation groups to quickly respond to the consultations of foreign trade merchants and provide them with appropriate policies. With a series of accurate and effective assistance measures, mature operation systems, and innovative marketing models, JD is becoming a key bridge for home textile and daily use foreign trade enterprises to shift from exports to domestic sales.

In the future, JD will continue to deepen cooperation with home textile and daily use foreign trade enterprises, tailor-made differentiated transformation plans for enterprises based on big data insights into domestic consumption trends, and explore the new blue ocean of domestic demand market together. Both parties will lay a solid foundation for resource complementarity, carry out in-depth collaboration in areas such as brand incubation and product upgrading, and jointly promote the home textile and daily use industry to move towards a more dynamic and resilient direction, creating a new industrial pattern of mutual benefit and win-win.

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