“鴻揚29載：行業(yè)龍頭逆市領(lǐng)航，定制力量崛起”

Hongyang: Pioneers in Customized Home Improvement Customized Home Improvement, Pioneered by Hongyang

Customized home improvement, a concept initiated and led by Hongyang, as the nationally certified "Pioneer of Customized Home Improvement in China", has not only become a key driving force in the development of the home improvement industry but also a crucial factor in Hongyang's competitive edge in the market.

In its "prime years," Hongyang continues to push boundaries and grow. With 29 years of dedication to the home improvement field, Hongyang has transformed from pioneering China's customized home improvement to developing it to a high standard. The company's unwavering commitment to high-quality home improvement has established it as a leader in the industry, converting innovative ideas in customization, design, and delivery into productivity, winning the hearts of countless customers and industry professionals.

Exquisite China, Meeting the Customization Needs of a Thousand People

In an era of increasing diverse consumer demands, Hongyang recognizes that each lifestyle has its unique charm. To this end, Hongyang has invested heavily in developing an MR user demand identification mirroring system, combined with digital analysis, to introduce personalized home improvement service solutions that cater to the unique tastes of each customer.

In 2023, Hongyang launched 10 major customized lifestyle trends, and in 2024, it upgraded to 18 design themes and 15 functional systems, ensuring that customer needs are met individually and design creativity is fully expressed.

Hongyang owns a 40,000-square-meter wooden product customization factory, with three product series including wood grain, solid color paint, and wood veneer, setting a benchmark for high-quality and refined manufacturing in the Central China region. Over 29 years, Hongyang has gradually implemented integrated customization across the entire home, walking steadily and firmly on the ideal path of "Beautiful Chinese Homes, Exquisite Chinese Life."

Passing on Glory, Leading the Industry with Design Power

Committed to "100% Customer Satisfaction," Hongyang, with its distinctive corporate personality of "Always Striving for First," has inherited its strong design capabilities and innovated in design soft power. In 2024, Hongyang won the China Best (Excellent) Design Enterprise Award for the 13th time, maintaining its top position in design awards among all home improvement companies nationwide; and for the third time, it was honored as the launch brand of the China Customized Home Improvement Festival, collaborating with industry giants such as Jutong Decoration, Mingdiao Decoration, and Brothers Decoration to discuss the new era and new productive forces for the development of China's home improvement industry.

To break through the traditional fragmented and disjointed design of home improvement, Hongyang has developed a systematic design implementation path, simplifying complex processes to ensure stable output of high-standard customized home improvement designs. This provides scientific and detailed guidance for full品類 material matching, full-house integrated customization, and full-house integrated construction, ultimately contributing to the perfect realization of beautiful homes.

As the renowned Chinese Architectural Society expert and star designer of "Dream Home Transformation" on Dragon TV, Lai Xudong said, "Hongyang's design is not just停留在artistic creation and blueprints; it centers on customer needs, implementing high-standard design, and achieving the perfect fusion of design and life with integrated design and high-quality customized home improvement."

Model Demonstration, Committed to Quality Delivery

Originating from innovation and rooted in quality, Hongyang's fundamental strength lies in its customer satisfaction. Hongyang's origins can be traced back to the hot land of Huxiang, where it absorbs the nourishment of Huxiang culture, cultivating a team of technically skilled and meticulous workers. From budgeting to final accounts, from materials to delivery, from functionality to service, Hongyang people strive for a unified full-life cycle maintenance service quality, pursuing consistent quality in the process of customized home improvement.

This almost fanatical pursuit of quality has led Hongyang to establish an industry-leading construction standard system, with 37 process standards far exceeding national and industry standards. Today, Hongyang is at the top of the consumer word-of-mouth list for construction quality, awarded as the demonstration enterprise for quality delivery in the Chinese home improvement industry, and has won the title of "Model Construction Site" in Hunan, leading the industry in integrated delivery capabilities and becoming a target for all national home improvement companies to learn from and strive towards.

"The road is as hard as iron, but we are stepping forward again." Standing at the forefront of the new era of home improvement, Hongyang clearly recognizes that the high-standard development of customized home improvement relies on the cultivation of high-quality home improvement talents. In 2024, Hongyang was the first to launch the revolutionary "Designer Partnership System," opening a promising path for industry designers; it has deepened "production, education, and research" cooperation with Central South University of Forestry and Technology, and jointly established the "Hongyang Class" with Hunan Agricultural University to cultivate new forces with both moral and professional qualities; for 29 consecutive years, it has implemented a double-mechanism of training and assessment for its designers under the group, continuously improving the overall design level of the team through monthly assessments and annual competitions.

By striving forward and mapping out blueprints; by working diligently and having a high ambition, Hongyang home improvement will continue to focus on the quality path in the future, providing high-standard customized home improvement services for elite customers, continuing to lead the high-quality market in this niche area, and accelerating the development of high-standard customized home improvement in the new era.

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